In this article, we would be addressing some common questions most websites owners have about content writing, we’ve also compiled some questions that we have gotten over the years from most of our clients.
As a digital marketing agency, one of the most common questions we get from people is “How does one write engaging content?”
The issue most website owners is that the forgot the essence of contents,
Why do you write content? Is it just for your website or blog to rank?
Content writers mostly fall into the trap of writing content for the purpose of better rankings for search engines. Over the years, Google has grown smarter and a website’s page authority is determined by its content relevance and not just keywords.
Think about it, Google algorithm seeks to give the best answers to its searchers’ querries, so it definitely needs to look out for more relevant content across the web.
We would highlight 5 tips to consider when writing content that don’t just engage but also get good ranking in search engine.
Title page optimization
In writing engaging content, your Title is very important. Your title page has to have your target keyword on it and it needs to be a catchy title to get click-throughs.
Be captivating with your Introduction
When you browse through the internet for something, a catchy title grabs your attention and you click on the page. You quickly glance at the first few lines of the article, if it doesn’t resonate with you, there is a likelihood that you would exit the page.
Everyone is not so patient, you need to give your audience reasons to keep reading your article else they would exit your page.
Write with your audience persona in focus
Your contents are directed to an audience, you need to keep that in mind all through.
If you were the audience, would this article answer your questions or educate you.? Contents need to be found by search engines but most importantly they need to capture the attention of your audience.
Use Images when necessary
Contents that are just blocks of text can sometimes get boring to readers, you can add some images to convey your message to your audience.
Images that you add to your articles should be well-related to your contents, you can design your own image contents on platforms like Figma and Canva. But if you are unable to work on a design, you can download royalty-free images.
Don’t stuff in keywords
Keywords are important in every content if you want it to be found by your audience but do not fall into the trap of trying to stuff keywords into your content. It would make you sound like a robot and Google would take your page as spammy.
So there you have it, “5 Tips you should consider in writing contents that engages’’
If you have any questions, please comment below. We would respond in a jiffy
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