What is Influencer Marketing and How does it work?

What is Influencer Marketing?

What is Influencer Marketing?

One of the greatest strengths a brand can have in the marketing world is “the power of influence”, anyone who has more influence over people automatically gets their approval and trust.

In a world that is saturated with advertising here and there. These days, you can’t stream videos on youtube or any social media platform without stumbling across adverts. Most people would agree that they find it hard to trust the claims most marketers make in their ads, this where influencer marketing comes into play.

Influencer marketing is about getting to make people take a particular action utilizing influence, why this happens is because the influencer has gotten a high level of trust from people and hence they tend to agree to the influencer’s cause.

Influencer marketing is thus the process of identifying, researching, and engaging the influencers who create high-impact conversations about your brand with your customers and potential customers.

One big misconception about influencers is that they are generally people with a large following on social media, but this is not always the case. Influencer marketing is more than likes and retweets. An influencer’s true power is two things: trust and credibility. A good influencer has built their brand to be trusted by their audience. What brands ought to look out for in opting for Influencer marketing is ‘Engagements’.

If you’ve not considered influencer marketing in your brand marketing strategies, you might need to look into it.

Not every Influencer is ideal for your brand

Most influencers have a particular niche where they’ve gained popularity on and you should put this into consideration. An influencer in the entertainment industry might not be of much help to a travel brand. 

Understanding your target audience can help you choose the right influencers for your brand. Partnering with the wrong influencers can harm your brand. Influencer mistakes can cost your brand time and money.

Two factors to consider when choosing an influencer for your brand is; Engagements and Authority


Engagement is not a large amount of follows on a person’s page; it is more about the connection between the influencer and his/her audience. An influencer who has built a quality relationship with followers would have them engaging his contents (comments, likes and shares) the greatest measure of social media success is an engaged audience. 

Do the audiences of the influencer engage with contents? Or are they just social media bots and ghost followers.


SocialAuthority is developed when an individual or organization is recognized as an expert in a given field or topic. An Influencer ought to be a figure of authority in a particular niche; as an authority, the influencer is considered an expert in the field, followers would then have that sense of confidence in the influencer’s opinion on any topic in the niche.

Are you looking for the right approach to influencer marketing for your brand?

Contact us today, we have something for you..

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